PROMPT: For those students who CAN NOT make Harrell Fletcher’s convocation, your need to research Art and Social Change. Can art really make a difference or is it just wishful thinking? Is Community Art more than just painting a mural or starting a garden? Explore the world of Art and Social Change/Community Arts and develop your own theory about it. Will it be signifcant in 20 years? What is your reasoning behind this theory? Research Harrell Fletcher’s career and pick one community art project to discuss in detail. Why did you choose it? If you had the chance to start your own Community Arts initiative, what would that be?
When Concert Choir went to China this December, we visited a community just outside of Xian. This peasant community is famous for it’s paintings. It was created during the Chinese Cultural Revolution (1966-1976) as an example to the outside world that common, everyday workers could create beautiful works of art. The community reminded me of a retirement community in Florida (Small streets, lots of little dogs). They took us to their town center where their were HUGE murals painted by people in the community. Their community center was filled with paintings and paper cuttings. Nowadays, the paintings reflect daily community life or celebrate ancient Chinese Customs. However, during the height of the Cultural Revolution, many of the paintings had a political spin (one of the paintings we saw was titles “Never Forget the State After a Good Harvest”). This community, while creating beautiful works of art, started as a political statement.
I believe that a lot of the time, community art can get lost in a political message. Inner City murals are sponsored by or supported by XYZ candidate and will conveniently be finished just in time for the next election. A really cool mural is actually an advertisement for So-and-so’s new album set to drop next week. A dancing flash mob happens to tell you, “Greek Life is CALLING YOUR NAME!” (Note: This is NOT a negative statement on Greek Life. I’m just looking for an example that hits closer to home). Just as we have discussed in this class: the line between Art and Advertisement is constantly being blurred. We as observers are constantly looking for the Artist’s angle or point. It’s difficult to appreciate art for art’s sake.
But in the case of Community Arts, that’s the whole point. This art was created to make a point. For the most part, it’s nothing as disconcerting as giant murals reminding a community of the power of the State. Sometimes the message is as simple as people writing down their hopes and dreams of what they want to do before they die (http://candychang.com/before-i-die-in-nola/). Either way, the community is creating something beautiful with hopes to inspire or remind. I kind of like to think of it as a gorgeous PSA.
In the case of Harrell Fletcher’s “More Everyday Sunshine”, the message is simply to pay attention. Instead of a giant sculpture or mural, Dr. Fletcher uses 14 solar powered spotlights that illuminate a seemingly random object along the Portland, OR street car line.
The spotlights are never on anything that would particularly be considered “beautiful” (ie, a manhole cover, a patch of sidewalk, a patch of ground). Yet they make a pedestrian stop and give pause and maybe wonder, “Now why is that there?” There isn’t some underlying manifesto or advertisement. It appears that Dr. Fletcher is just asking us to take notice. The human race runs at lightening speed. At times it is refreshing to just take a moment reflect on the world around us.
If I were to ever start my on Community Art project, I would want it to be something similar to the “You Are Beautiful” campaign (http://www.you-are-beautiful.com/INSTALLATIONS.htm). The campaign started with simple stickers saying “You are Beautiful” being posted at random places (subway stations, backs of signs, parks). It has spread to a full on movement, all to simply remind people of their individual beauty.
I would like to do something similar, only apply a more personal aspect to the exercise. I believe the world is seriously lacking in human contact. We struggle to make real honest connections that could be as simple as shaking someone’s hand. With my campaign, I’d insist that the art be spread by human contact: whether that is a conversation, a handshake, or a hug. After the interaction, you share a button, sticker, or some form of portable artwork reminding the person that they are loved, and insist that they spread the love. Think “Free Hugs” campaign but with a tangible piece to it (http://www.freehugscampaign.org/). I believe that art is just another way to connect, so why not share it with another person?